Make use of brand history. Insights from Bruce Weindruch, Founder of the History Factory.

Interview with the gentleman Bruce Weindruch, Founder of the History Factory. 

• How did the History Factory  start? A company working with Bridgestone, MARS and NFL, to name a few clients.
• How to use the history of a brand as a valuable asset.
• What to do when problematic information is found in the archives of  companies.
• The future of history marketing.